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As technology advances, so does the way in which you are targeting potential clients, which is leading firms to move away from traditional advertising and lead generation practices to find new alternatives.

We have over 700-plus in-house research analysts, consultants and journalists, as well as thousands of external thought-leaders, to create differentiated content with actionable insight across all our key industry verticals.

B2B marketing after a pandemic: 8 lessons for senior marketers

New Statesman Media Group reached out to marketing leaders to help paint a comprehensive picture of the industry and learn the most important issues they face in these difficult times, not least considering the global impact of Covid-19. We wanted to hear from the people directly involved in developing B2B marketing strategy and campaigns used in their respective organisations, to help shape the future of digital marketing.

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